How to Unlock Your Potential: 3 Simple Steps
- Jerod Foos
- Apr 17
- 7 min read
The Code Within: A Fresh Start

Picture this: It’s 6 a.m., and you’re staring at your coffee, wondering why you’re still stuck in the same rut. You’ve got big dreams—start a business, run a marathon, or just feel like you’ve got your shit together—but every day feels like you’re slamming into the same wall of self-doubt or distraction.
Sound familiar?
You’re not broken. You’re just running on an outdated operating system—a unique “Code Within” that’s driving your thoughts, emotions, and actions.
This code, a mix of your strengths, weaknesses, and instincts, is your personal blueprint. Crack it, and you can rebuild yourself into someone who moves through the world with purpose and power.
As Carol Dweck, the psychologist behind Mindset, puts it, “Becoming is better than being.” This isn’t about chasing perfection. It’s about decoding your core, upgrading your habits, and forging a life that’s authentically you.
At Rugged Human, I help all kinds of people—from entrepreneurs and CEOs to single parents, blue-collar workers, students, retirees, and dreamers in the making—unlock their potential by mastering their code.
In this post, I’ll walk you through three steps to do the same: Decode, Upgrade, Forge. No fluff, no guru nonsense. Just science-backed tools and gritty truths to help you become your strongest self.
Ready to crack the code?
Let’s get to it.
What’s Blocking Your Potential? Find Your Inner Code
Your “Code Within” is the invisible wiring that shapes who you are.

It’s your natural talents—like grit, empathy, or quick thinking—mixed with your quirks, like overthinking or impulsiveness, and the instincts that kick in when life throws a curveball. Think of it as your brain’s operating system, running every decision, reaction, and dream.
Neuroscience backs this up: the prefrontal cortex, your brain’s command center, integrates your strengths and weaknesses to guide behavior.
A 2018 study in Frontiers in Psychology found that self-awareness—knowing your code—boosts decision-making and stress resilience by up to 30%.
Why? Because when you understand your wiring, you stop fighting yourself and start leveraging what makes you you.
But here’s the catch: most of us are clueless about our code. We’re too busy scrolling social media or numbing out with Netflix to notice what’s driving us.
That’s where the trouble starts.
As philosopher Alain de Botton says,
“We are not so much what we do, but what we are aware of doing.” -Alain de Botton
In other words, knowing why you act is the first step to acting better. Without awareness, your code runs on autopilot, keeping you stuck.
The good news? You can crack it.
Here’s how, in three steps.
Step 1: Map Your Strengths to Unlock Potential
Decoding your core means getting crystal clear on your strengths and weaknesses. It’s not about stroking your ego or beating yourself up—it’s about seeing the raw material you’re working with.
Most people half-ass this. They either think they’re God’s gift or a total screw-up, missing the truth in the middle.

But clarity is power.
Take Sarah, a 34-year-old freelancer I coached. Sarah was burned out, juggling clients and feeling like an impostor. She thought her problem was time management, but that was surface-level noise.
We dug deeper with a simple exercise, and she realized her real strength was empathy—she could read clients’ needs like a psychic.
Her weakness?
She overcommitted to avoid conflict, saying yes to every gig, even the soul-sucking ones.
Once she decoded this, she set boundaries, raised her rates, and doubled her income in six months. She didn’t become a new person—she just stopped fighting her code.
A 2020 Journal of Personality study confirms this: self-awareness predicts better life outcomes, from career success to mental health, because it aligns your actions with your core.
How to Decode:
Grab a notebook and try the “Core Snapshot” exercise. Set a 10-minute timer and answer these questions:
What am I naturally great at, even on my worst day? (e.g., solving problems, staying calm under pressure)
What trips me up, no matter how hard I try? (e.g., procrastination, taking criticism personally)
What do people always come to me for? (e.g., honest feedback, creative ideas)
Write fast, no filter. This isn’t therapy—it’s reconnaissance.
As Maya Angelou said,
“When you know better, you do better.” -Maya Angelou
Your snapshot is your map. Study it, and you’re ready to upgrade.
Step 2: Build Habits to Boost Your Potential
Knowing your code is step one.
Now, you tweak it—amplify your strengths and rewire the habits that hold you back. This isn’t about becoming a robot or faking it till you make it. It’s about making your code run smoother, like updating software to fix bugs.

Science supports this. Neuroplasticity—your brain’s ability to rewire itself—lets you build new habits that stick. A 2019 Nature study found that consistent micro-changes, like pausing before acting, can reshape neural pathways in just 21 days.
That’s why crash diets and New Year’s resolutions flop, but small shifts endure.
Let’s revisit Sarah. Her empathy was her superpower, but overcommitting was a glitch. We didn’t try to “fix” her personality. Instead, she built a micro-habit: before agreeing to a client, she’d pause for 10 seconds and ask, “Does this align with my goals?”
That tiny pause rewired her instincts, letting her empathy shine without draining her. Within weeks, she felt in control, not like a doormat.
As James Clear, author of Atomic Habits, says,
“You don’t rise to the level of your goals. You fall to the level of your systems.” -James Clear
Micro-habits are your systems.
But let’s add another tool to make this stick. Meet the “Trigger Shift.” Identify one weakness from your snapshot (e.g., impulsiveness).
Find its trigger—say, stress makes you snap at your kids. Next, replace the reaction with a quick action: when stress hits, take three deep breaths before speaking.
A 2021 Neuroscience study showed that brief mindfulness practices reduce impulsive reactions by calming the amygdala, your brain’s panic button.
Sounds simple, but it’s like swapping a rusty bolt for a titanium one.
As Brene Brown puts it,
“We don’t have to be perfect, just engaged in the process of trying.” -Brene Brown
Do this daily for two weeks, and your code will start running smoother.
How to Upgrade:
Start with the “Anchor Pause” micro-habit. Pick a weakness (e.g., overthinking). When it kicks in, pause for 10 seconds and ask, “Is this moving me toward my best self?”
Then act. Pair it with the Trigger Shift: identify a trigger for that weakness and replace the reaction with a small action (e.g., a deep breath, a quick walk).
Practice both for 14 days. You’re not reinventing yourself—you’re debugging your code.
Step 3: Code Your Future
You’ve decoded your core and upgraded your habits. Now, you forge your code into a life that’s unmistakably you.

Forging is about taking your raw material—your strengths, your rewired habits—and building something lasting.
It’s not about chasing Instagram-worthy perfection. It’s about setting goals that align with your core and grinding toward them, one rugged step at a time.
Consider Mike, a 56-year-old mechanic I worked with. Mike was tough as hell but felt caged in a dead-end job. His Core Snapshot showed he was a natural problem-solver (strength) but avoided risks (weakness).
Decoding helped him see this. Upgrading meant building a habit of tackling small risks, like pitching ideas at work.
Forging? He set a goal to open his own repair shop. He didn’t quit his job or bet the farm. He saved $500 a month, took an online business course, and networked with suppliers.
Two years later, he’s his own boss, not because he’s fearless, but because he forged a path that fit his code. A 2022 Psychological Science study backs this: specific, identity-aligned goals boost motivation and persistence by 40%.
Mike used the “Path Carver” technique, but let’s add another tool: the “Code Compass.” Once you’ve set your goal, write a one-sentence “why” that ties it to your core. For Mike, it was: “I want to own my shop to solve problems on my terms.”
Every week, check if your actions align with that why. If not, adjust. This keeps you focused, like a compass in a storm.
As Mel Robbins, author of The 5 Second Rule, says,
“You’re one decision away from a completely different life.” -Mel Robbins
Forging is about making those decisions daily.
How to Forge:
Pick a goal that lights you up (e.g., launching a side hustle, getting fit). Use the Path Carver: break it into three milestones (3-6 months), noting one weekly action, one strength to lean into, and one obstacle to overcome.
Add the Code Compass: write your “why” and check weekly if your actions align. Schedule your actions. You’re not chasing luck—you’re forging your future.
Why These Steps Unlock Your Potential: The Science
This isn’t just motivational hype. The Decode-Upgrade-Forge process is wired into how we’re built.

Self-awareness (decoding) boosts emotional intelligence, which a 2020 Harvard Business Review study linked to better leadership and relationships.
Habit change (upgrading) rewires your brain via neuroplasticity, making new behaviors second nature. Goal-setting (forging) taps into the psychology of motivation, with research showing that meaningful goals drive action.
This isn’t about just happiness—it’s about strength, resilience, and authenticity.
You don’t have to figure this out alone. At Rugged Human, I've built Rocket Habits: Micro Moves, Mega Impact to guide you.
It’s not a quick fix—it’s a playbook for decoding your core and forging your future, one micro-move at a time.
Currently, it’s exclusive to the Rugged Human community—join us to get your copy and ditch burnout for good.
Your Next Step
You’re not stuck. You’re not defective. You’ve got a Code Within that’s begging to be cracked—a spark of raw, untamed potential waiting to light up your life.
Imagine a year from now, you’re standing taller, moving through the world with a quiet confidence.
You’re not chasing someone else’s dream—you’re living yours, whether it’s launching that business, crushing that 5K, or just waking up without that nagging doubt.
Your strengths are sharper, your weaknesses no longer trip you up, and you’re carving a path that feels like you.

That’s not a fantasy. It’s what happens when you decode your core, upgrade your habits, and forge your future.
The tools are in your hands. Start with the Core Snapshot today—10 minutes to map your strengths and weaknesses. Pair it with the Anchor Pause and Trigger Shift to rewire your habits.
Then pick a goal that sets your soul on fire and carve your path with the Code Compass. Don’t wait for the “perfect” moment—those don’t exist.
As Tony Robbins says,
“The path to success is to take massive, determined action.” -Tony Robbins
This is your moment to act, to crack the code, and to unleash the strongest, most authentic version of you.
It’s not about fixing yourself because you're not broken.
It's about tapping the Rugged Human within and letting it burn bright.
Crack the code. Start now.
Until Next Time,
Jerod
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