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(and so are you!)














#fitness buff







I am Many Things

Jerod Foos

Chief Rugged Human 

Jerod Foos Rugged Human

Early Years

My life started on the east coast. At that time, my dad was a professor at Cornell University in Ithaca, NY, where I was born. My mom was the daughter of a professor and writer. The quasi-spiritual, bohemian lifestyle of the 1970's would prove too difficult for their marriage and led to a divorce when I was young.


Subsequently, I was raised by a single mother. Lack of means and living on food stamps brought us to Mexico as a child where I learned how to fit into a radically different culture at a very young age. I learned to endure, persevere, and be resilient to  the good, the bad and the horribly ugly.​

From these humble roots, I forged my way to California to study Biology and Psychology at the University of California, while adapting to the free-spirit environment.  A back surgery due to a surfing injury humbled me even more than my meager beginnings.

Pragmatism. Resourcefulness. Freedom. I have lived and learned these life truths. As my Rugged Human awakened, so woke the sleeping lion inside of us all. Always hungry for knowledge, I went on to earn an MBA from Pepperdine University striving to learn more and push myself. For twenty years I built and ran successful businesses, produced a Hollywood movie, and honed my skills. Through triumph and failure, and some very dark times, life has brought me to you now to share knowledge and give back.

The courses and content I create are designed to open your eyes and mind to the possibility that you, too, can overcome any challenge and grow into the person you are meant to be. Enjoy our Rugged Human community!


Rugged Human

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