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Stop Holding Yourself Back




Identify what is holding you back and conquer it once and for all.




Now is the time to do the things in your heart and mind. Move forward with confidence.




Use every experience to learn, grow, and show up as a better version of yourself.

10 Ways to Overcome Fear PDF-Full.png
REFUSE to Let Fear Dictate Your Success

Fear is one of the primary roadblocks to realizing your purpose and becoming who you are meant to be. Fear has different roots for every person and can manifest in different ways.

You DON'T have to accept fear and the limitations it imposes on your potential.

Use these 10 principles to recognize, understand, and overcome your fear.

Jerod Foos

Rugged Human Founder


My life started on the east coast raised by a single mother. Lack of means and living on food stamps brought us to Mexico as a child where I learned how to fit into a radically different culture at a very young age. I learned to endure, persevere, and be resilient to  the good, the bad and the horribly ugly.


From these humble roots, I forged my way to California to study Biology and Psychology at the University of California, while adapting to the free-spirit lifestyle.  A back herniation due to a surfing injury humbled me even more than my meager beginnings.


Pragmatism. Resourcefulness. Freedom. I have lived and learned these life truths. As my Rugged Human awakened, so woke the sleeping lion inside of us all. I went on to earn and MBA from Pepperdine University alway striving to learn more and push myself as I became a successful entrepreneur.

The courses and content I create are designed to open your eyes and mind to the possibility that you, too, can overcome any challenge and grow into the person you are meant to be. Enjoy our Rugged Human community!

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